Lime is rolling out a new monthly subscription service for its electric scooters that’s called — no joke — Lime Prime.

Lime typically charges a fixed rate to unlock a vehicle and then a per-minute fee to ride. For $5.99 a month, the company will waive that initial fee for Lime Prime subscribers. And in markets with no unlock fees, riders will receive 25 percent off the price of their ride. Subscribers will still pay the per-minute charge, but Lime says that someone who uses one of its scooters every day would save approximately $25 a month under the subscription plan.

Subscriptions are fast becoming a way for scooter- and bike-sharing companies to lock in more customers in the hopes of boosting their revenue stream. And this isn’t the first iteration of Lime’s subscription service. In 2019 the company launched Lime Pass, a weekly plan that also eliminated the unlock fee for subscribers. Prices varied for Lime Pass, but San Francisco subscribers, for example, were charged $4.99-a-week.There are other perks that come with a subscription. Lime Prime members can reserve any scooter or bike for up to 30 minutes at no cost, for example, compared to just 10 minutes for a standard user. And for a limited time, the company is offering the first month of its new plan for free as a promotion to entice new customers.